7 Reasons Your Small Business Should Have a Blog

7 Reasons Your Small Business Should Have a Blog

It is hard to succeed as a small business without an effective marketing strategy. These are seven of the reasons creating a blog for your small business can be an effective component of your marketing plan.  1. Build Customer Relationships The bulk of your marketing efforts should revolve around increasing customer engagement with your brand. Engaged customers…

Organizing and Hosting Online Events in Times of Social Distancing

Organizing and Hosting Online Events in Times of Social Distancing

As the novel COVID-19 pandemic continues to disrupt the global business sector, leaders and managers find themselves increasingly using advanced conferencing tools and leveraging digital technologies to retain productivity, efficiency, and output in the “new normal”. Now that many companies are still forced to manage teams remotely and are unable to host live events anymore,…