Influencer marketing continues to grant brands an avenue to reach consumers authentically.
How?
They leverage the influence that the content creators have over their followers to reach new audiences. Due to its effectiveness, influencer marketing is expected to expand into a $22.3 billion industry by 2024.
How does that affect you?
If you haven’t tapped into the influencer marketing industry yet, now is the time. The industry will continue its upward trajectory, and you don’t want your brand left behind.
Do you know what else?
You should start by leveraging Instagram as your platform of choice for influencer campaigns.
Instagram has over 1 billion active monthly users and continues to launch features that help marketers and brands succeed.
They recently introduced shopping features aimed to help consumers shop better. The features also help brands increase their ecommerce revenues.
What’s more?
Instagram’s IGTV also allows creators to improve engagement and increase their reach by creating long-form video content.
Another feature that has taken the influencer industry by storm is Instagram Stories. It has over 500 million daily users and offers additional features such as stickers, filters, and more.
Still not convinced?
With Instagram, you can not only drive brand awareness but also boost engagement and increase sales.
But that’s not all!
You can also find great influencers to help you market your brand to the right audience.
Let’s now take a look at some trends that are expected to be prevalent in this industry in 2020.
2020 Instagram Influencer Marketing Tips
Here are some trends that will rule the influencer marketing industry in 2020:
1. More Video Content
64% of consumers say they prefer interacting with video content from influencers. On the other hand, only 61% of them prefer images, while 38% prefer written content.
As a result, videos are expected to rule influencer marketing on Instagram. The platform utilizes a blend of videos and images, which makes it an ideal platform to reach various kinds of consumers.
Collaborations with influencers will lead to more product demonstrations and reviews. There will be more high-quality product videos, Stories, and IGTV videos that will help influencers and brands create engaging content.
2. Quality Over Quantity
One of the challenges that marketers faced in 2019 was finding the right influencers for their campaigns.
Why?
That’s because numerous brands have had to face influencer fraud. In fact, fake users accounted for nearly 54% of the entire audience for Febreze’s sponsored posts in 2019.
As a result…
In 2020, marketers will concentrate more on finding influencers who can give them quality content. They will not focus on the number of followers, but on the engagement that an influencer gets on their posts.
3. Constant Tracking and Analysis of Influencer Campaigns
In 2019, 52% of marketers cited measuring ROI as one of the challenges they encountered with influencer marketing.
Image via Linqia
Which means…
It’s expected that more marketers will track campaigns in 2020 to understand their ROI better.
Luckily, there are now numerous tools and agencies to help influencers not only determine ROI but find the best influencers too.
Want to know more about 2020 Instagram influencer marketing trends? Check out this infographic from Fourstarzz Media.
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