The year 2016 is coming to an end and digital marketers are already assessing how current trends can propel their businesses into success to the next year. Some of the trends mentioned above are similar to the year before but they have had a significant upgrade this year. The rest are new and are making…
Even with helpful tools and websites for managing company social media presence like Instamacro.com for Instagram, there will likely still be a need for employee participation in social media campaigns. While the use of social media as a marketing platform is more widely accepted today, some employees might not be too interested in participating in…
We are aware how important newsletters can be in the promotion of a site. With a proper marketing process, you can leverage emails to bring you the reach you want for your business. However, in the absence of a subscribers’ list, you cannot make full use of emails. In such circumstances, you need to ensure…
LinkedIn is undeniably the best place for building relationships and making sales. No wonder around 76% of all CEOs are in the habit of checking LinkedIn daily. About 50% of the users probably would end up buying from a firm they have engaged on this particular platform. Around 80% users actually agreed that company connections…
Strategies change every year. This year, consumer connectivity is prominent, and mobile users are prioritizing in-depth brand relationships to share content, spread company awareness, create blog posts and spread viral videos. 2016 is well-connected, and its consumers are, too. In any industry, it’s important to know the trends. Trends drive popular business culture, and they…
As a designer, you must be aware with the significance of visually appealing websites. But, it is much more than that. Good design has something to do more than just looking good; it serves to be an effective tool for branding and marketing a particular brand that actually results into productive outcomes. In this article,…
Having a sound marketing plan in place before anything is actually implemented, is one the best decisions you will make for your business. Everyone starting a new business wants to hit the ground running and to start pushing their products anywhere and everywhere; you need to harness the enthusiasm, as a controlled, paced approach is…
Your logo becomes your brand’s visual identity. It’s often the first visual representation that customers will have for your business. As you consider this, keep in mind that it doesn’t have to describe what you do, it simply has to identify your business.
The overall concept of event planning has drastically changed over the years because of the increasing popularity of the Internet. Several decades ago, hiring a professional event planner or meeting coordinator was an essential requirement simple because these experts had the knowledge and networking connections that were needed in order to make sure that all…
Trust is integral between businesses and clients. With its mere existence, prices are accepted, delivery times are met, and the possibility of future deals is set. Most, if not all, business interactions are primarily anchored on trust.
