Despite the increased prevalence of smartphones and mobile internet access, it seems like numerous businesses are still not interested in making their products and services friendlier to mobile users. Many try to find justification by putting the blame on high optimization costs, whereas others believe that desktop devices are equally used; thus, there’s no need…
Ever heard about the legends of the Arthurian knights and their quest for the Holy Grail? Well, the marketing strategies you develop to drive conversions and generate leads is quite similar to finding the Holy Grail. In this quest, marketing automation is like the light at the end of the tunnel that holds the key…
Gone are the days when you had to mass market your product on TV to attract consumers. Today,consumers have become more demanding, they want more attention,and they want to communicate with the company. Hence, if your marketing plan does not include a comprehensive online media strategy, then it is a recipe for disaster. We don’t…
Companies are increasingly aware of the importance of CSR (Corporate Social Responsibility). This brings numerous benefits to the organization, both externally and among its employees. It is also an essential part in creating an efficient employer branding strategy to help look after for target candidates and retaining the best employees. LinkedIn is one of the…
So you have finally gathered the courage and the means to start your own business, and now you’re wondering how you can quickly make it grow? This may sound disappointing to some, but many will agree that in the first year of your business, it’s not so much about profit and growth – its about…
Digital technology and transformation have become ubiquitous today, and if you haven’t fully embraced this digital revolution, then it’s about time you do since you might be missing more than you think. In particular, it helps businesses gain more customer insight without even knocking at the customer’s door as well as adopting these changes faster…
In business, the first impression matters a lot. So in order to have a winning edge among the competitors, a business must invest in hiring skilled and effective graphics designing team. They will not only help persuade the customers but also engage them. Expert marketers say that graphics designing can actually help to show rather…
5 Consequences of misunderstanding business metrics and how to fix them! As a business owner, you already know that building a robust business plan certainly isn’t enough anymore. Your work doesn’t end with hiring competent employees and strategists for your company. Business metrics are essential for a start-up as it helps you to understand the…
Can you imagine a day without an email? Can you imagine a day without any pop up or banner ad? No, you can’t because it’s 2018. Today, we live in a digital world where Facebook, Twitter, Instagram, YouTube, Snapchat, etc. rule everything we see online. In fact, the offline world is also heavily influenced by…
Data is everywhere. But is it healthy for your business? Businesses are throwing data at an unstoppable rate in the form of customer information, transaction details, product, supply chain management, finance etc. But what is the need for these data? Where they are getting used? Well, The true answer is- for making these businesses smarter.…
